With Small Business Saturday around the corner, American Express is hosting a free Boot Camp in San Francisco to help small business owners get ready! The event will provide small businesses with resources to attract more customers and market themselves on Small Business Saturday and throughout the busy holiday shopping season. The hands-on Boot Camp will fully equip business owners with everything they need to prepare and take advantage of the holiday traffic. The event will have a number of resources including: • A how-to workshop led by Rhonda Abrams, President and Founder of The Planning Shop and author of Successful Business Plan: Secrets & Strategies. • An interactive panel with local small business owners and community leaders, including Dani Sheehan-Meyer of Cliché Noe Gifts + Home and Pete Mulvihill of Green Apple Books who will share their success stories for Small Business Saturday. • An on-site Shop Small Studio experience where attendees can create free custom marketing materials, including event flyers and posters.