Surrounded by coastal beauty and a rich farming heritage, Monterey is one of the most stunning and diverse winegrowing regions in the world. At Scheid Family Wines, longtime growers in Monterey County, vineyards are 100 percent certified sustainable and estate grown fruit is thoughtfully farmed and harvested to create wines that are a true reflection of Monterey. This taste of Monterey is exhibited in Scheid’s distinctive label, District 7, with its 2018 Chardonnay and Pinot Noir (SRP $18), 2019 Sauvignon Blanc (SRP $18) and 2018 Cabernet Sauvignon (SRP $20). 

Home to exceptional wine, Monterey is also renowned for its authentic lifestyle that values taking care of the land and one another through sustainable practices for both the environment and local community. Named after the California District 7 grape crush district that encompasses Monterey County, here are seven ways that Scheid Family Wines’ District 7 exemplifies Monterey!

1. Certified California Sustainable Winegrowing: Dedicated environmental stewards and grape growers since 1972, Scheid Family Wines takes pride in caring for their Monterey properties. Their 12 estate vineyards across 4,000 acres are all certified sustainable by the California Sustainable Winegrowing Alliance.

2. State-of-the-Art Winery: Committed to continuously improving its sustainable practices, Scheid Family Wines’ state-of the-art operation received the California Sustainable Winegrowing Leadership Green Medal Environment Award last year. The winery is also certified by the California Sustainable Winegrowing Alliance as well as several other third-party certifiers.

3. 100% Powered by Wind: The winery is entirely powered by renewable wind energy from an on-site 396-foot turbine that harnesses the power of Salinas Valley’s winds, generating clean energy for all of the winemaking operations while also supplying power to 125 homes in the local community. 

4. Family-Owned and Operated: The Scheid Family Wines logo on the back label is testament to District 7’s commitment to family and community.

5. Big Sur International Marathon: District 7 gives back to community health through its partnership with the Big Sur Marathon Foundation. This year the event is pivoting and going virtual, the Big Surreal Virtual Challenge! takes place all month long in September.

6. Monterey Jazz Festival: District 7 is proud to be the official wine sponsor of the Monterey Jazz Festival, the longest continuously running annual jazz event in the world. This year the festival will take place virtually, September 25-27.

7. The Next Generation Jazz Festival: District 7 passionately provides music education and jazz performance opportunities for students, leading to the once in a lifetime opportunity for youth to participate in the Monterey Jazz Festival.